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The future of dry cleaning goes digital. Lapels Dry Cleaning accelerates digital campaign, retains ClickTecs

The future of dry cleaning goes digital. Lapels Dry Cleaning accelerates digital campaign, retains ClickTecs


September 14, 2020

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently retained the services of ClickTecs. Based in Missisauga, Ontario in Canada, ClickTecs is a Digital Marketing agency with a specialty in developing digital campaigns for clients ranging from small start-up franchises to large multi-national brands. 

“ClickTecs has a great reputation in the franchise industry for helping franchisors develop messaging that reaches desired prospects,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Through working with Jam and the ClickTecs team, we have been able to clearly define our prospects, which will dramatically increase the effectiveness of the Facebook and LinkedIn campaigns we’ll be running.”

ClickTecs first worked with Lapels on its redesign of its franchise website, https://lapelsfranchise.com/. With knowledge gained from that experience, ClickTecs embarked on the Facebook and Linkedin campaigns last month. Those campaigns will run through the remainder of summer and into the fall.

“Lapels had a pretty good idea of who their prospects are. Through our process, we were able to help them further clarify their ideal prospect. This analysis took into consideration the current economic climate. For example, corporate executives who see the current economy and may want to take a stab at franchising rather than the uncertainty that’s coming as the country pulls out of the pandemic,” said Jam Hashmi, owner of ClickTecs. “With this type of refinement of the ideal prospect, we can create a campaign that resonates with very solid leads to help continue the growth of the Lapels Dry Cleaning brand.”

Lapels has pioneered its eco-friendly dry-cleaning experience over the past two decades. Lapels has a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative for its newer locations. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. 

Lapels Dry Cleaning also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services. 

In terms of its services, Lapels offers its customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line, the use of a 24 Hour Drop Off Service and FREE Home Delivery to all its customers. Lapels Dry Cleaning offer free pickup and drop-off service. During the COVID 19 pandemic Lapels also offers a “car hop” service where customers can drop off and pick up their clothing without ever leaving their cars.

For more information on During the pandemic, hours at Lapels Dry Cleaning of Hanover will be Monday through Friday, 8am to 5 pm and Saturday 9 am to 4 pm. For complete information on Lapels Dry Cleaning, please visit http://mylapels.com/locations/hanover/.